Ivy Feb 21, 2014 No Comments
As organisations and SMEs become increasingly data-driven, there arises the need to make sense of all that data and con
Ivy Feb 11, 2014 No Comments
Which customers are our biggest influencers? What parameters do we use to decide ‘level of customer influence’?
Is there a high-performing store that needs customised product flow optimisation?
How do we decide on the product-mix for each store?
Does the online shopping pattern of our customers reveal trends that can be converted into personalized offers?
Ivy Jan 20, 2014 No Comments
Where are my customers located in terms of market segments? Geography? Market size?
What is the revenue loss on account of customer attrition in the last financial quarter?
How to increase campaign response rates using predictive modeling?
Is the proposed marketing tactics likely to convert into increased sales revenue?
The ways companies interact with custo