What is Data Sandbox?

Ivy Nov 11, 2014 1 Comment

If you are working with Big Data or advanced analytics, this is one term you will invariably come across – the data sandbox. The term takes its cue from the traditional sandbox, designed to prevent sand from getting mixed with other on-site material while the child plays. The ‘data sandbox’ is similarly devised to enable free experimentation of data in an isolated environment.

How to gain business insight with CRM (Customer Relation Management) Analytics

Ivy Jun 09, 2014 No Comments

Which are the customers most likely to do repeat purchases?

Which are the customers least likely to do repeat purchases?

Which customers lead to the most profits over a given period?

How likely is a customer or customer segment to buy a product similar to one already purchased?

“Customer is king”, is a well known mantra that has defined the trajectory of

What you need to know about cloud computing

Ivy May 10, 2014 No Comments

Decoding Cloud Computing

This month we focus on cloud computing and cloud analytics – a core functionality for every enterprise-wide solution. With SMAC (social, mobile, analytics, cloud) fast becoming a chosen technology for small to large enterprises, it has become necessary for pr