Daily Archives: August 30, 2012

Why is Soft Side of Analytics so Hard to Manage?

We all love the “hard” side of analytics. What we often struggle with as analysts is what you might call the “soft” side of analytics, which is always more challenging than the “hard” stuff. Here are a few of the reasons why.

Many times, the problem is not insufficient data, defective data, inadequate data models or even incompetent analysis. Often, the reason that better decisions

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